![]() Here are some ads which I caught my this past week or so:Ĭomparing an ‘other’ ecosystem to drive home the benefits of Apple’s products & services has been a successful strategy for Apple. My weekly compilation of clutter-breaking creative ads is a small tribute to such efforts. What makes for a good creative ad? While it must pass the first job of any advertising -i.e., get noticed, it must convey a focused message in a relevant and engaging manner in the right medium. This year too, saw a slew of ads with only a handful with a refreshing idea or execution – something we see in regular advertising too. This follows the pattern of the moment marketing initiatives, a digital-age compulsion thrust on brands. Independence Day ads have become a part of a brand’s communication calendar in India for a few years now.
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